The PK Framework
Social media managed with rigor — a repeatable, four-phase system that takes a brand from diagnosis to compounding growth.
Four phases, in sequence.
Each phase builds on the one before it. The order is the point: we diagnose before we design, and design before we publish.
Audit
We diagnose where the brand stands — audience, competitors, and past performance — before we plan anything.
Architect
We turn the diagnosis into strategy: positioning, content pillars, channel roles, and a measurable roadmap.
Activate
We produce on-brand content, publish on a consistent cadence, and manage community day to day.
Amplify
We measure against the goals, report on a cycle, and reallocate effort toward what compounds.
What each phase actually involves.
For every phase: what we do, what you see along the way, and what you are left with at the end.
Audit
We diagnose where the brand stands — audience, competitors, and past performance — before we plan anything.
What happens
We review your current presence, audience, competitors, and past performance, and interview your team to understand the business behind the brand.
What you see
A working session and a written diagnosis of where the brand stands today — what is working, what is not, and why.
What comes out
A baseline: clear picture of the account, the audience, the competitive set, and the gaps worth closing first.
Architect
We turn the diagnosis into strategy: positioning, content pillars, channel roles, and a measurable roadmap.
What happens
We translate the diagnosis into a strategy — brand positioning for social, content pillars, channel roles, and a roadmap for the months ahead.
What you see
A strategy document you can read, question, and sign off on before any content is produced.
What comes out
A content and channel strategy: pillars, formats, cadence, and the goals each will be measured against.
Activate
We produce on-brand content, publish on a consistent cadence, and manage community day to day.
What happens
We produce on-brand content, publish on a consistent cadence, and manage community interactions day to day.
What you see
A live content calendar, work in progress, and a single point of contact who keeps the cadence steady.
What comes out
A consistent, recognizable presence across the channels that matter — produced and managed end to end.
Amplify
We measure against the goals, report on a cycle, and reallocate effort toward what compounds.
What happens
We measure against the goals set in Architect, report on a regular cycle, and reallocate effort toward what is working.
What you see
A recurring report and review where we walk through results and decide the next cycle together.
What comes out
Compounding improvement: a presence that gets sharper and more effective the longer we run it.
What the first months look like.
An indicative sequence — exact timing depends on scope, which we agree on before we begin.
Discovery & proposal
A discovery call, a short consultation, and a tailored proposal. Once it is signed, onboarding begins.
Audit
We get access, review everything, and deliver the diagnosis. You see exactly where the brand stands.
Architect
We build and present the strategy. Nothing goes live until it is approved.
Activate
Production and publishing begin at an agreed cadence, with community managed in parallel.
Amplify
A recurring reporting and review cycle drives optimization and sustainable, compounding growth.
A retainer relationship, not a one-off project.
Social rewards consistency, so we work as an ongoing partner rather than a project shop. Each month follows a steady rhythm: produce and publish, manage community, measure, and review.
You get a single point of contact, a predictable reporting cycle, and a strategy that adapts as we learn. Scope is set in the statement of work and reviewed as the partnership grows.
About the framework.
The framework is designed to run as a sequence — the later phases depend on the earlier ones. Most partnerships begin with Audit and Architect, then move into an ongoing Activate and Amplify retainer. We will be clear about scope in the proposal.
Audit and Architect typically take the first few weeks. Meaningful, measurable change from consistent activation builds over months, not days — social compounds, and we set expectations honestly rather than promising overnight outcomes.
Yes. Our work is built around strategy-led, organic growth — content, community, and consistency. We grow audiences sustainably rather than relying on shortcuts.
Deliverables produced under an engagement pass to you, your brand, on the terms set out in the agreement. The specifics live in the statement of work and our Terms of Service.
As a monthly retainer partnership, scoped to your brand. We do not publish package pricing because we build each engagement around the business in front of us. Pricing is shared in the proposal.
See how the framework fits your brand.
Start with a discovery call. We will tell you which phase your brand needs first.